Real Estate/Commercial Property Website Solution

I. Industry Status Analysis

1. Severe Homogeneous Competition: The official websites of numerous real estate and commercial real estate companies have similar designs, lacking unique brand personalities, and it is difficult to attract users' attention.
2. Lagging Information Update: The untimely update of information affects users' trust and may mislead users' decision-making.
3. Poor Interaction Experience: Unfriendly interaction design reduces user retention rates.
4. Insufficient Security and Stability: Ignoring security issues is likely to lead to the leakage of user data or the website being attacked by hackers.
5. Poor Keyword Ranking: Incomplete SEO work results in a low ranking of the website in search engines, leading to insufficient exposure and traffic.
6. Slow Page Loading Speed: A large number of images and videos cause the page to load too slowly, which easily makes users leave.

II. Website Construction Objectives

1. Enhance the company's image and create a unique brand personality.
2. Update information in a timely manner to enhance users' trust.
3. Optimize the interaction experience to improve user retention rates.
4. Ensure the security and stability of the website and protect user data.
5. Improve the search engine ranking to increase website traffic.
6. Speed up the page loading speed to enhance the user experience.

III. Specific Solutions

1. Comply with Industry Norms and Standards: Provide real estate information that meets policy requirements, and conduct detailed descriptions and standardized data displays for different types of properties.
2. Provide High-quality After-sales Services: Establish a complete customer service system covering services such as house purchase consultation, loans, decoration, and property management.
3. Optimize the Interaction Experience: Focusing on users, design a simple and easy-to-use operation interface and an efficient navigation system, and provide personalized search, clear project classifications, and an intuitive online appointment system.
4. Adopt Responsive Design: Be compatible with multiple terminals such as desktops, laptops, tablets, and mobile phones, and handle the display details of different terminals.
5. Improve Website Speed: Use CDN acceleration and OSS object storage technologies to ensure the fast loading of high-definition images and large videos.
6. Targeted Ranking: From website design to development, consider SEO optimization on the basis of the code to improve the ranking of brand keywords and general keywords.

IV. Website Production Process

1. Online Research: The project team of Xiyue and the project leader conduct communication through screen sharing on Tencent Meeting, understand the company's environment, technical team, core advantages, business layout and positioning, listen to the demands of the client party, and complete a detailed research report.
2. Information Collection: Analyze the website construction objectives, the industry market, the main competitors, and the company's own conditions, collect available materials, and put forward constructive opinions on the deficiencies.
3. Meeting Discussion: Transform offline business requirements into an Internet display mode and discuss the feasibility of the plan.
4. Plan Formulation: After a full understanding of the enterprise, the project manager and the team formulate a customized website construction plan, and provide a demo design drawing for users to preview.
5. Implementation of Development: Issue the design drawing of the whole website. After determining the design style according to the users' modification opinions, carry out the front-end and back-end program development of the website, and provide one-to-one service.
6. After-sales Operation and Maintenance: Provide stable and fast response services. With rich operation and maintenance experience, form a standard service system and provide value-added services such as SEO optimization and enterprise marketing promotion.

V. Digital Module Display

1. Social Responsibility: Display the company's initiatives and achievements in social responsibility.
2. Legal Statement: Clarify the relevant legal clauses of the website.
3. Complaints and Suggestions: Provide a feedback channel for users.
4. Rental and Sales Center: Concentrate on displaying real estate rental and sales information.
5. Exquisite Real Estate Projects: Focus on recommending high-quality real estate projects.
6. Real Estate Consultants: Introduce the professional real estate consultant team.
7. Real Estate Consultation: Provide real estate-related consultation services.
8. Query Function: Facilitate users to query the required information.
9. Investor Relations: Display information related to investors.
10. News and Trends: Release the latest information of the company and the industry.
11. Brand Promotion: Improve brand awareness through long-term marketing and promotion.

VI. Other Key Points

1. Avoid Copyright Risks: Use pictures and fonts with purchased commercial copyrights in website development, and avoid using prohibited words.
2. Security Strategy: Adopt brand server suppliers to construct server security strategies, establish a data backup mechanism, and strictly develop the code architecture.
3. Presentation in an Internetized Mode: From the perspective of Web user experience, present offline data and manuals to browsers, making it convenient for them to understand comprehensively and in a timely manner.